The Subtle Art of Pricing

#191 – Draw Some Paper Money

I was at a yard sale where a bubbly woman had a small table of kitsch and bric-a-brac under a hand printed sign saying "35 cents each." What I next saw sent me into a tailspin. It was a tiny origami shirt fashioned from a dollar bill. I took it to the cashier's table to show the sweet but obviously math-challenged lady her mistake.

“This is a dollar.” I said.
“No,” she countered, “it’s thirty-five cents.”
“But it’s made from a dollar bill!” I sputtered.
“But now it’s a paper aloha shirt.” says she. “Isn’t it too cute?”

We proceeded to have a debate. I had it in my head that “legal tender” must mean I was engaging in a crime if I bought a dollar for thirty-five cents. She was determined that if someone paid less for it, they would not think of it as a dollar, and she didn't want it unfolded and spent. I retorted that the average person, paying a reduced price for a dollar, would be all the more motivated to spend it. Eventually I bought the paper shirt for the asking price and no more, still feeling karma will someday get me for it.

I was at another yard sale where a little girl was hanging a crayoned sign over a box of kittens saying "$2.00 each, or 2 for $5.00." We proceeded to have a debate during which I pointed out the logical marketing intent of two-for-one sales and bulk buying, and how she had the idea all wrong. She graciously acknowledged my advantages in education and life experience, even admitting her own mother had told her much the same thing, but trumped me with her Daddy’s words. He had opined they were her kittens and she should sell them however she pleased!

Not being one to give up easily, I had a brilliant idea. I could buy one kitten for two dollars and take it too my car. Then I would come back and buy a second kitten for, again, two dollars, thereby proving beyond all argument that the fair market value for two kittens could not POSSIBLY be more than four dollars. Hah!! But... then I would be left with two kittens I really didn’t want to live with, despite their obvious appeal, and one husband I really had to live with despite his total lack of appeal (once he found out why I'd bought them, I mean, and got all outraged about it) so there was no more debate.